©1999 by Masashi Kishimoto/ SHUEISHA Inc.
©2016 by Masashi Kishimoto,Mikio Ikemoto/ SHUEISHA Inc.
©2002 MASASHI KISHIMOTO
©2002 MASASHI KISHIMOTO / 2007 SHIPPUDEN All Rights Reserved.
©2002 MASASHI KISHIMOTO / 2017 BORUTO All Rights Reserved.
Making the digital journey
mobil88 had three systems to run its operations: Systems, Applications, and Products (SAP); Hybris for Customer Relationship Management (CRM); and a remote system developed by the company’s Corporate Information System and Technology (CIST) division. SAP was used to generate finance and accounting reports and record final transactions. Other historical information such as leads, assessments, and appraisals were not recorded. Sales advisers and other front-line employees had to fill out paper forms and submit them to an administrator, who handled the encoding.
To meet these challenges, the company ‘s new solution had to integrate end-to-end, so all three systems could talk to each other. “First, we have to prepare our organization to change from manual to digital operations so that we could maximize our investment,” Fischer explains. “Second, we need to educate the market to try our new digital platform. The most important thing, then, is if customers can give us input on how we can improve in the future. We want to engage our customers so we can transform the process into something that completely meets their needs.”
After extensive research, Fischer and his team agreed that Technosoft’s Yana Dealer Management System (Yana DMS), built on Dynamics 365, was the best choice. “We saw that Microsoft was the best solution for our needs, especially the cloud services and applications for operations that can be integrated with our front end. We’re the first pre-owned car dealer in Indonesia that’s using all the modules of Yana DMS,” says Fischer. Technosoft also provided training for mobil88 employees to prepare the organization for the change.
Focusing on customer needs
With mobil88’s new system, customers who want to sell their vehicles can use the platform to upload information and set up a meeting with an assessor, who gives them the best price for their cars. Buyers can browse through 360-degree views of available cars in real time. They can also easily reserve the car they’re interested in. “Updates are automated because what’s key for us is information in real time,” says Fischer. “If cars are sold, they’re delisted on the site. If appointments are made to see cars, customers are informed about the cars’ respective locations. It’s easier for us to provide excellent service when data on the website is accurate,” he adds.
Customers must register before uploading documents or making reservations, which allows mobil88 to do follow-up calls and make promotional offers. The registration process not only provides the company with valuable leads, it also helps build mobil88’s database, which is analyzed by upper management. “Today, we have more complete data to better serve our customers. We have historical information as well, knowing if a transaction went through to help our customers with next steps,” says Fischer.
Working smarter and faster
According to Fischer, many of the company’s manual business processes have been eliminated. “The paperwork sometimes got really messy. Or we’d have back-and-forth phone conversations that sometimes became disputes. With our new system, everything is recorded. Also, all users can input data themselves rather than have the administrator do it. This saves man hours, makes both the front line and back office more productive, and keeps the data up to date. Our customers feel in control,” he explains.
He notes that they have been monitoring the lead time needed for reconditioning, a process that involves making needed repairs and preparations prior to displaying the vehicle. “Since we implemented the Dynamics 365 solution, there has been a 20 percent decrease in the time needed for reconditioning.”
The head office has so far been happy with the results. “Acquiring data used to be a difficult and time-consuming task. We could only extract data once a month. According to our colleagues in the head office, now that we’re using Dynamics 365, analyzing data is easier, faster, and more accurate. They can use dashboards to increase productivity and measure the lead time for all our processes, and they can see the data on a daily basis.”
Doing more for customers
The journey has been a learning experience. “I see two important things I learned from the implementation,” Fischer muses. “Digital transformation requires an internal change in mindset and behavior. With a clean and organized structure, the transition can run smoothly. All team members need to understand their individual roles and the changes that have to be made. The other point that’s critical is to know the timeline for development and implementation.”
Ultimately, the company wants customers to have the confidence to make their car purchase online. “Most people have to see the car first before making a purchase. But we believe that if we can assure them that the car they’re buying is in excellent condition, they will make their purchases online. We can even have the cars delivered.”
The recent solution’s success has inspired the mobil88 team to look to other possibilities. “We are planning to conduct a 100-day evaluation to improve more of what we have now. Because of Dynamics 365, we have a lot more data. We need to think about how to process it to understand our customers better and create valuable products and services for them,” Fischer says.
“We saw that Microsoft was the best solution suitable for our needs, especially the cloud services and applications for operations that can be connected to our front end,” he concludes.
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Tentang Anime Boruto-Naruto The Next Generations
Anime Boruto merupakan sekuel dari Serial Naruto yang berfokus pada putra Naruto yaitu Boruto Uzumaki.
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